Monthly Archives March 2015

The REAL Deal with SEO Marketing

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You’ve probably seen the online articles and Twitter tweets about improving SEO performance, but what does it REALLY mean beyond the acronym of Search Engine Optimization?

It’s improving the visibility of your website through a natural, organic process that doesn’t cost money, but be assured, it WILL cost time.Marketing is an ongoing process and you’ll never be able to do enough of it. Therefore, unless you have unlimited funds to spend on buying top search engine placement, you’ll need to spend some time improving your site’s rankings and page algorithm. When people search for a term, they aren’t going to click on hundreds of pages until your site pops up in the listing...
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Buzz Words Breeds Success

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Buzz words can be a useful #PR tool. Let’s face it, #buzz words make an otherwise boring topic, interesting. In the media world they create excellent sound bytes and noteworthy headlines. Consider it the spice in the mix.
What do you think of when you hear the word Brangelina?

That’s right, Brad Pitt and Angelina Jolie.

The reason the media uses buzz words is because they work.

Which is more likely to get your attention?
1) Early Intervention utilizes entertainment as education
2) Edutainment is the new early intervention

The media has been creating buzz words for ages. Greensboro, North Carolina wasn’t always Greensboro. It was incorporated as Greensborough in 1808, but the city’s local newspaper, the Greensboro Patriot kept printing the city’s name as Greensboro...

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