Buzz words can be a useful #PR tool. Let’s face it, #buzz words make an otherwise boring topic, interesting. In the media world they create excellent sound bytes and noteworthy headlines. Consider it the spice in the mix.
What do you think of when you hear the word Brangelina?
That’s right, Brad Pitt and Angelina Jolie.
The reason the media uses buzz words is because they work.
The media has been creating buzz words for ages. Greensboro, North Carolina wasn’t always Greensboro. It was incorporated as Greensborough in 1808, but the city’s local newspaper, the Greensboro Patriot kept printing the city’s name as Greensboro...Read More