You’ve probably seen the online articles and Twitter tweets about improving SEO performance, but what does it REALLY mean beyond the acronym of Search Engine Optimization?
1) Cross Linking – This is linking pages within the same website or blog. Examples of this would be creating a sitemap, a resource center of links to previous articles, archives, top visited posts, etc.2) Multiply Incoming Links – You want to get as many “quality” sites linking to your website/blog as possible. This is sometimes called Deep Linking. It tells the search engines that you have a lot of worthwhile content. Ways to improve this are offering guest posts to other blogs, uploading your archived articles to other ezines and allowing your articles to be reposted by other bloggers as long as they use your byline and link back to your page.
3) Write Good Content – Make sure blog posts and/or articles contain frequently searched keywords and phrases, but don’t overdo it to the point that you get your site banned by the search engines. Just make sure each page contains your key search terms for that page at least twice.
4) Update Content Often – This lures the search engines back to your site to crawl over your content and re-index it. It also builds traffic. This is another reason why it would be better to blog at least 3 times per week.
5) Multiple Domains – Search engines only list one page per domain, therefore, if you have several topics that are strong enough to support their own site, go for it. Examples of this are ministries, author sites, homeschooling pages, and side businesses. I own a few domains www.upontherockpublicist.com, www.digital-altitude.com, and www.jenniferhudsontaylor.com. They all link into each other through various blog posts and on applicable topics.
6) Strategize Anchor Links – It may be tempting to anchor as many links as possible to your url, but to the search engines it may look like automation and could result in getting your site banned from search engines. Therefore, use your url, but also link to various pages on your site. Include links to your individual book page, speaker page, bio, and archived articles where appropriate.
7) Use Text Links – Even where you’ve used an image to link to another page or site, be sure to include a text link above or below the image since spiders and webcrawler search engines pick up text links first. While using alternate text in the code to describe an image is helpful to search engines to determine the value of content, a text link is even better.
9) Truth About Paid Links – Unless the paid link is embedded in the body text and not obvious sponsored links, it does nothing to improve your SEO. It only provides a few clicks to your site. So if you pay for a link, be sure to place it on a quality site and have realistic expectations.
10) SEO is Daily – Be aware that the landscape for search engines changes daily, therefore, you must expect to work on your SEO daily. At least keep it in mind for each blog post and each time you update your site/blog.